July 2023

Caltrain plans ridership regrowth – lively marketing, single-brand focus

Caltrain is rolling out marketing plans to regrow transit ridership after steep pandemic declines.  The strategies encourage people to take the train for more kinds of trips and for current commute patterns.  Coasters at bars encouraging people to have fun safely with a train as the designated driver. Family and group day passes making excursions more

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State budget helps, doesn’t solve transit fiscal cliff; bridge toll bill advances to prevent cuts

The state budget signed by the governor at the end of June provided helpful funding to avert the fiscal cliff facing major Bay Area transit services. But the funding did not go far enough to prevent cuts and service degradation to agencies with upcoming fiscal cliffs including BART, Caltrain, SFMTA and AC Transit. As summarized

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